哈佛商学院的Anita Elberse预计,会有更多的夜店与酒店联手打入新兴市场。酒店内的顶层夜店为其带来的利润远超其客房利润。正因如此,奢华连锁酒店摩根酒店集团去年买下了美国大型夜店莱特集团,该集团董事Andy Masi说,在他寻求海外扩张之际,与酒店联手能帮助他认识需要认识的人。
Some bars and clubs are using a novel technology to help partygoers decide where to party.SceneTap, an American start-up, uses cameras to scan the faces of those who enter andleave participating establishments. Its software then guesses each person s age and sex.Aggregated data are streamed to a website and mobile app. This allows punters to see whichbars are busy, the average age of revellers and the all-important male-to-female ratio.
一些酒吧和夜店正运用新技术来帮助派对参加者决定去哪儿参加派对。美国软件新贵 SceneTap使用摄像头扫描进出派对者的面部表情。随后,该软件便会分析猜测每个被扫描者的年龄及性别。数据汇总后会传输到网站和手机应用软件上。这便能使顾客了解哪家酒吧热闹,去酒吧的人的平均年龄以及最重要的男女比例。
Bar owners gain publicity and intelligence about their customers. Did a promotion aimedat women attract many? Since drinks are often paid for in cash and by men, it used to behard to tell.
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