不过,周大福的真正优势在于其将触角延伸至崛起中的中产阶级的能力。这些中产生活在大城市以外,在购买宝石和黄金上同样不惜千金一掷。。世界黄金协会认为中国已成了黄金珠宝市场增长最快的国家,在规模上仅次于印度。现在更有种新的迹象:面对日益加剧的通货膨胀,中国消费者开始购买黄金保值。
It is true that CTF has rivals, but it seems better positioned to conquer China. Luk Fook, forexample, is another Hong Kong jeweller expanding rapidly on the mainlandbut its strategyrelies chiefly on using franchisees, whereas CTF ensures high quality and branding by directlycontrolling its far-flung outlets. Foreign firms are also expandingPrada had a $2.5 billionstock placement in Hong Kong earlier this year, and Cartier has more than 110 bustling storeson the mainlandbut they rarely stray outside the big cities.
没错,周大福 是有竞争对手,不过在赢得中国市场方面它似乎更有优势。举例来说,香港另外一家珠宝商六福是另外一家在中国内地迅速扩张的公司,但其战略主要是连锁经营,而周大福则是确保高品质、通过直接控制广泛的零售店打出自己的品牌。外国公司同样不甘示弱:今年早些时候普拉达在香港发行25亿美元的股票配售,卡地亚在中国大陆有超过110家商店,来往顾客络绎不绝。不过在大城市之外鲜见它们的身影。
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