Indeed, CTF could even profit by offering global rivals a distribution channel in remoteregions. Local knowledge matters, for tastes differ widely: jade is popular in interior provinces,for example, while coastal regions prefer simple designs. CTF has just struck a deal with DeBeers to market one of the diamond companys brands in its outlet in Changsha, the capital ofHunan province. Global markets may be punishing CTF today, but the heartland of China lookslikely to reward its investors for years to come.
实际上,如果为全球竞争对手在偏远地区提供一个分销渠道,周大福会获利更多。熟悉当地情况十分重要,因为品味往往各不相同:比方说,翡翠在内陆省份较受欢迎,而沿海地区则偏爱简单的设计。周大福刚刚与德比尔斯达成一笔交易,在湖南省会长沙零售店推广其品牌。 周大福现在可能会在全球市场失利,不过数年以后,中国中心地带可能会给其投资者带来回报。
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