A regular client telephoned an order for a new series of ads. The person taking the order simply wrote out a standard order form. Not until too late did the publisher learn that the client had wanted the new ads to be four times as large as the old. But the smaller ads had already been set in type by then. So the client decided to run them.
One clerks job around that newspaper office was pretty shaky for a time.
Were looking not listening. How often in introductions has a name failed to stick because your mind was in the way its owner looked or acted? For the same reason, and far more often than you may think, other information fails to come through.
We are busy listeners. We try to listen while giving part of our attention to a newspaper, or a radio or TV program. Outside noises also bid for a share of our attention. No wonder we dont really hear.
We miss the big idea. Once I gave my students a list of vocabulary words from a recording of a newscast. The students were to listen for these words and decide how they were used in context.
Then I questioned them about the general content. They replied, Oh, we werent listening for that; we were just listening for the words.
The poor listener just hears words. Have you ever had the feeling that a upeaker said a lot but that you didnt quite get it all? This may have been the speakers fault. Or perhaps you havent learned to look for the main ideas and the important supporting details.
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