Nevertheless, soft-drink companies view bottled water as the next battle-ground for market share this despite the fact that over 25 percent of bottled water comes from tap water: PepsiCo s Aquafina and Coca-Cola s Dasani are both purified tap water rather than spring water.
As diners thirst for leading brands, bottlers and restaurateurs salivate over the profits. A restaurant s typical mark-up on wine is 100 to 150 percent, whereas on bottled water it s often 300 to 500 percent. But since water is much cheaper than wine, and many of the fancier brands aren t available in stores, most diners don t notice or care.
As a result, some restaurants are turning up the pressure to sell bottled water. According to an article in The Street Journal, some of the more shameless tactics include placing attractive bottles on the table for a visual sell, listing brands on the menu without prices, and pouring bottled water without even asking the diners if they want it.
Regardless of how it s sold, the popularity of bottled water taps into our desire for better health, our wish to appear cultivated, and even a longing for lost purity.
57. What do we know about Iceberg Water from the passage?
A) It is a kind of iced water.
B) It is just plain tap water.
C) It is a kind of bottled water.
D) It is a kind of mineral water.
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