2014年度北京导航考研英语强化班讲义_大学英语翻译

2014年度北京导航考研英语强化班讲义

　　Group 1：

　　1. What is harder to establish is whether the productivity revolution that businessmen assume they are presiding over is for real.

　　2. It is entirely reasonable for auditors to believe that scientists who know exactly where they are going and how they will get there should not be distracted by the necessity of keeping one eye on the cash register while the other eye is on the microscope.

　　3. I have discovered, as perhaps Kelsey will after her much-publicized resignation from the editorship of She after a build-up of stress, that abandoning the doctrine of juggling your life , and making the alternative move into downshifting brings with it far greater rewards than financial success and social status.

　　4. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.

　　5. When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from 1dollar to 2.50 dollars by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury.

　　6. It has also been proposed that just because we know so much about people intuitively, there has been less incentive for studying them scientifically: why should one develop a theory, carry out systematic observations, or make predictions about the obvious?