【英文原文】
Chinese e-commerce company Alibaba.com Inc. will on Monday launch its first major marketing campaign in the U.S., as it searches for new growth during the global recession.
The $30 million campaign, focused primarily on the U.S. but which will also appear in Europe and the Middle East, aims to introduce U.S. entrepreneurs to Alibaba.com's English-language site. The site offers entrepreneurs materials to make everything from wedding dresses to gadgets and sell the products back to other businesses.
The multi-month campaign will target small business owners with success stories of an individual who started an oven mitt business and other entrepreneurs who made it big by sourcing materials through Alibaba.com. Ads carrying the slogan 'Find it. Make it. Sell it' will run in print magazines like Fast Company and across the Web on sites like CNN Money, said Kelly Sang, general manager of Alibaba.com Americas.
The company has also purchased television spots for the campaign on CNBC and on the ABC television show Shark Tank, which premieres Sunday, she said.
The U.S. push is Alibaba.com's latest attempt to broaden its business beyond China, where it is one of the largest online Web sites targeted at businesses and a well-known Internet brand. Alibaba Group, which also owns a Chinese online payment service and online retail site Taobao, spun off its flagship Alibaba.com business to the public in 2007.
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