The broad concept behind D23 -- the 23 is a reference to 1923, the year young Walt left Kansas and arrived in Hollywood -- was to create an official fan club for all things Disney. D23 Expo is the company's own version of Comic-Con,the geekfest held in San Diego each summer that in recent years has been pretty much co-opted by the Hollywood studios who use it as a venue to hawk their biggest projects and stars -- many that have not a whit to do with comic books -- in front of an influential young audience and a boatload of press.
D23 Expo, which ended its four-day debut yesterday, was essentially Disney-Con -- and anyone could attend for $37 a day or $81 for the whole event (and members of the D23 club, which was founded earlier this year, get a discount.)
Because of its theme parks in particular, brand affinity is an area where Disney thinks it holds a clear advantage over its peers. Once, when I mentioned a rival movie studio to a senior Disney executive, he replied "there is a difference between a brand and a logo."
And it's hard to bet against Disney right now, which holds the mantle as the world's largest media company with a market valuation of nearly $53 billion. It is using that size to its advantage, recently agreeing to buy Marvel Entertainment -- the comic book company now churning out box office hits like Iron Man and Spider-Man -- for $4 billion. (It also announced a deal last week with fantasy-film director Guillermo Del Toro, adding even more heft to the idea that Disney is aggressively going after the young male market.)
【时事资讯:第一届迪士尼粉丝大会幕后花絮】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15