HOW TO MARKET YOURSELF
We manage our own careers now. So knowing how to brand and position yourself in the market as Me plc at different stages of your working life is becoming an increasingly vital skill. At least that is what image expert Mary Spillane believes. Employment as we know it is decreasing. Jobs dont exist, work exists. In the next decade most of us will be suppliers, not staff. We will have clients not bosses. If you are under 30, you probably know that there is only one firm to join for life: Me plc. It promotes you and your potential to others.
re working in multi-national, multicultural, multi-corporate teams and its important to understand the implications of this. We need to create a personal brand that is unique, but complements the brand of the corporation we are working for. You have to find a way to do it so that you are not just a typical employee, advises Spillane. You have to decide what central values you want to project, and also what may need to alter from situation to situation.
Many people only remember Mary Spillane for the years she spent running a cosmetics company, but she actually has masters degrees in information science and politics. She used to hide that hard-hitting side, but is now eager to show it and forget about cosmetics. Now that Im working in the boardrooms of major plcs and global companies, Im playing up my degrees and management background so that the image side is seen only as an addition to the value side, says Spillane.
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