16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture

　　17. Recruitment: how to ensure that the best candidate for a post is selected

　　18. Information Management: how to analyse and make effective use of information

　　19. Sales: the importance of brand image in ensuring that products or services sell well

　　20. Technology: the importance to a company of keeping up-to-date with internet developments

　　21. Quality Control: how to ensure that a company consistently maintains quality control standards

　　22. Product Promotion: how to make effective use of the media when promoting a new product or service

　　23. Product Management: the importance of teamwork for the effective management of projects

　　24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany

　　25. Technology: the importance of computer skills for the workplace of the future

　　26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications

　　27. Staff Development: how to administer a staff budget effectively

　　28. Market Research: the importance of finding out about customers’ habits and attitudes

　　29. Financial Management: how to identify ways of reducing costs in a company

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