Ironically, the elderly population in America is expanding-fast. Why? People are living longer. Fewer babies are being born. And middle-aged "baby boomers" are rapidly entering the ranks of the elderly. America may soon be a place where wrinkles are "in." Marketing experts are already focusing on this growing group of consumers. And even now the elderly have a great deal of political power. The American Association of Retired Persons (AARP), with over 30 million members, has a strong voice in Washington.
而很不幸偏偏美国老年人口又正在扩增中--很快速地扩增,为什么呢?因为现在的人越来越长命,婴孩的出生却减少,而当初在婴儿潮时出生现在是中年人的很快地就要进入老年阶段了,美国恐怕马上会成为一个皱纹「很流行」的国度。行销专家们已经开始注意这群人口持续增加中的消费者,而这群老年人现今甚至在政治上也相当有力,因为美国退休人员协会拥有超过三千万的会员,对华盛顿具相当的影响力。
A common stereotype of older Americans is that they are usually "put away" in nursing homes and forgotten about. Actually, only about 5 percent live in some type of institution. More than half of those 65 or older live with or near at least one of their children. The vast majority of the elderly live alone and take care of themselves. According to the U.S. Census Bureau, 75 percent own their own homes. Over a million senior adults live in retirement communities. These provide residents with meals, recreation, companionship, medical care and a safe environment.
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