Warcraft also drove economic opportunities. The phenomenon of gold farming, in which players acquire in-game currencies or items to trade for real-world money, began to take off in China in the early 2000s. It snowballed in the subsequent decade.
In 2008, according to figures from the China Internet Centre, some £1.2bn of online currencies were traded in China. In 2011, a gigantic theme park called Joyland opened in China's southern province of Jiangsu, offering 600,000 square metres of rollercoasters and log-flume rides that cost some £20m to construct.
Such an affection, in the world's fastest growing cinema market, is likely to be a deciding factor in fulfilling Duncan Jones's aspirations for a trilogy.
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