If any of these are the case, it’s time to spend at least a couple of hours thinking about SEO. No, you’re not going to displace Yelp, SimplyHired, or TripAdvisor overnight, but you can position yourself to get more traffic from Google. Here are five basic steps to get you started.
如果任何这些情况下,是时候至少花两个小时考虑SEO。不,你不会在一夜之间取代Yelp,SimplyHired,或TripAdvisor,但你可以自己从谷歌获得更多的流量。这里有五个基本步骤,以此让你开始复习。
1. Choose if your Site is “Long Tail” or “Head”
选择如果你的网站是“长尾”或“头”
It’s important to decide early on whether to focus your SEO attention narrowly or broadly—you’re probably not going to win on both. “Head” sites aim to rank well for common terms that are searched for thousands of times a day, like “how to get a job.” Long tail websites, on the other hand, try to rank well on Google search results for specific, more uncommon searches—the goal being to attract search volumes that, when combined, total that of the more common keywords.
早期决定是否将SEO注意力狭窄或宽阔化是很重要的,你很可能不会双赢。“头”网站目的的是在常用术语搜索每天成千上万次上提升排名,像“如何找到一份工作。“长尾网站,另一方面,试图在特定的谷歌的搜索获得不错的排名结果,更不常见的搜索的目标是吸引搜索量,结合时,总计出更常见的关键词。
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