优化你的页面标题。
When you do a Google search, the blue links displayed below the main result are usually the website’s page titles. So, if you have accurate and descriptive page titles, Google will better be able to know if it should present your content to its users. For example, on our price guide for used cell phones, the page title is Used Phone Prices | Phone Price Guide. Often times, you’ll see sites where all the page titles are the same (for example, if we’d called every page “Price Guide”)—and that doesn’t help Google know what the page is about.
当你做谷歌搜索,下面显示的蓝色链接主要结果通常是网站的页面标题。所以,如果你有准确和描述性的页面标题,谷歌能够更好的知道是否把你的内容呈现给用户。例如,在我们的价格指南使用手机,页面标题使用手机价格|手机价格指南。通常,您会看到网站所有页面标题是相同的(例如,如果我们被称为“价格指南”每一页),而且这并不帮助谷歌知道这是关于什么的页面。
Google also crawls the text of the page, including headers and subheads, so make sure that those are reflective of the content, too. The key is to strategically include keywords throughout your content—though they should make sense to the user, not look like an obvious list (remember the days of the “keyword dumps” at the bottom of the page?).
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