一场演讲,本是要改变听众的理念,却意外地颠覆了演讲者自己的观点……
“If I ran my business the way you people operate your schools, I wouldn’t be in business very long!” I stood before an auditorium filled with outraged teachers who were becoming angrier by the minute. My speech had entirely consumed their precious 90 minutes of in-service[1] training. Their initial icy glares had turned to restless agitation.
I represented a group of business people dedicated to improving public schools. I was an executive at an ice cream company that became famous in the middle 1980s when PeopleMagazine chose our blueberry as the “Best Ice Cream in America.”
I was convinced of two things. First, public schools needed to change; they were archaic[2] selecting and sorting mechanisms designed for the industrial age and out of step with the needs of our emerging “knowledge society”. Second, educators were a major part of the problem: they resisted change, hunkered down in their nests, protected by tenure and shielded by a bureaucratic monopoly.[3] They needed to look to business. We knew how to produce quality. Zero defects! Continuous improvement!
As soon as I finished, a woman’s hand shot up. She appeared polite, pleasant—she was, in fact, a razor-edged, veteran, high school English teacher who had been waiting to unload.
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