With the backing of the European food authority, Barry Callebaut is the first company in the 27-member bloc to obtain an official validation of the positive effects of cocoa flavanols. If it gets approval from the EU Commission, the chocolate maker would be granted the right to use the cocoa flavanols claim for five years within EU countries.
在海外但不在美国本土销售吉百利产品的卡夫公司表示,“只要这些健康声明真实无误、没有误导性并且得到了有资质的科研人员的适当证明,我们支持在所有产品类别上使用它们。”
Kraft, which sells Cadbury overseas and not in the U.S., said, ’We support the use of health claims on all product categories as long as these are truthful, not misleading, and appropriately supported by qualified scientists.‘
好时公司(Hershey Co.)则夸耀称,其好时可可粉和好时特浓黑巧克力是黄烷醇抗氧化剂的天然来源。
Hershey Co. has touted that its namesake Cocoa and Special Dark versions of chocolates are natural sources of flavanol antioxidants.
对于食品公司而言,附带健康声明的食品正成为一个越来越重要的利基市场。在欧洲经济增长乏力的情况下,品牌食品被价格更便宜的产品抢去了一些市场份额,因此这些公司希望借助销售价格更高的这类产品来抵消销售的萎缩。根据欧睿信息咨询公司(Euromonitor International)的预测,到2015年,全球健康食品及饮料市场的市场总值有望从2010年的6010亿美元升至6910亿美元。
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