Online search giant Baidu Inc is set to lose its top spot in the nation's booming digital advertising market this year to its rival Alibaba Group Holding Ltd, according to a report from London-based market research firm eMarketer.
据总部位于伦敦的市场搜索公司eMarketer的报告显示,线上搜索巨头百度公司今年将丧失它在蓬勃发展的全国数字广告市场的霸主地位,不得不让位于对手阿里巴巴控股集团。
E-commerce heavyweight Alibaba has so far notched up a 28.9 percent share of China's digital ad market, equating to $12.05 billion, said eMarketer, which researches digital marketing, media and commerce.
对数字市场、媒体和商业进行调研的eMarketer表示,到目前为止,电子商务巨头阿里巴巴已经赢得了中国数字广告市场领域28.9%的份额,等额价值为120.5亿美金。
In previous forecasts eMarketer had predicted that Baidu, which uses search result listings to generate income from advertisers, would stay out in front. Last year, Baidu earned 28 percent of China's digital advertising revenue, compared to Alibaba's 24.8 percent.
在先前eMarketer的预测中,使用搜索结果清单来产生广告供应商收入的百度将会被挤出相关领域前列。去年,阿里巴巴获得了24.8%的中国数字广告收益,百度则获得了28%。
But eMarketer has downgraded its outlook for Baidu this year as it has witnessed challenges in the past few months due to tighter government controls on search result advertising.
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