Words and their stories: Let's do business_美文

Words and their stories: Let's do business

Now, the VOA Special English program WORDS AND THEIR STORIES.

There are many special terms in the world of business.

The following story is about a sweetheart deal which I made last week. I made the deal with a friend, and we both made a profit.

I had started a small company several years ago. I worked hard to make it successful. It was a sign-making business. It was a small company, not a blue chip company. It was not known nationally for the quality of its signs. It did not make millions of dollars in profits. And it was private. It was not a public company with shares traded on the stock market.

Still, I worked hard building up my business. I did not work only a few hours each day -- no banker’s hours for me. Instead I spent many hours each day, seven days a week, trying to grow the company. I never cut corners or tried to save on expenses. I made many cold calls. I called on possible buyers from a list of people I had never seen. Such calls were often hard sells. I had to be very firm.

Sometimes I sold my signs at a loss. I did not make money on my product. When this happened, there were cut backs. I had to use fewer supplies and reduce the number of workers. But after several years, the company broke even. Profits were equal to expenses. And soon after, I began to gain ground. My signs were selling very quickly. They were selling like hotcakes.

I was happy. The company was moving forward and making real progress. It was in the black, not in the red. The company was making money, not losing it.