Reader question:
In the following story – Tom Gregory just spent more than $100,000 on two used cowboy shirts. And he couldn't be happier. The shirts are the ones worn by the ill-fated lovers, played by Heath Ledger and Jake Gyllenhaal, in Oscar front-runner "Brokeback Mountain."… "There is no buyer's remorse," he said, characterizing the purchase as "the most fun thing I ever bought." (Activist pays $100,000 for 'Brokeback' shirts, AP) – what does "buyer's remorse" mean?
My comments:
Tom Gregory is a gay activist. He bought two shirts worn by actors in the movie Brokeback Mountain for $100,000 and he has "no buyer's remorse". That means he doesn't regret it.
"Buyer's remorse" is a commonly used phrase to describe the common feeling of regret by buyers over a recent purchase, you know, the feelings of doubt whether they've made the right choice of product, whether they couldn't bought it at a lower price, whether they need the product at all, or if they do need it, whether they should have waited for a newer model to come out, whether they should have bought another brand of jeans instead of Levi's, whether the other handbag they also looked at would have made them look smarter on the street, whether they should have bought a German camera instead of one made in Japan, etc, etc, so on and so forth.
In some advertisements on TV, we hear things like: "if you are unsatisfied with it in any way, you may return the product within 30 days for a full refund. No questions asked." In that case, "the 30 days" is called a "buyer's remorse period", meaning during that period of time, you as the buyer are allowed to change your mind and return the product. They will give your money back right away, without fuss.
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