Step 3: Brainstorm the words to be used in your catch phrase. One simple way to get started is by making a list of adjectives about the person or product you want to be associated with your catch phrase. Also, make a list of actions that would be associated with the person or product.
Step 4: Create your catch phrase using some of the words you listed while brainstorming. You'll want to come up with something catchy but not too lengthy. The more your phrase stands apart from others for a similar product or person, the easier it will be for your audience to connect it to your product. In most cases, a catch phrase is simple English that will reach a broad audience. A good catch phrase will often be a call to action, pushing the audience to react in a certain way.
Step 5: Share your decided catch phrase with either friends you trust or a focus group. This is an important step, since not everyone will react the same way to things they hear and see. Listen to the feedback you receive to see if the resulting impression is the one you intended to convey.
Step 6: Market your catch phrase to the general public. This can be done in different ways depending on your person or product and your intended audience. Advertising venues such as print, television or radio are the likely destination of a product catch phrase. If your catch phrase is only for personal use to become memorable, find ways to work it into conversations at parties or add it as a signature in emails. The key to any kind of marketing is repetition. The more times people hear the catch phrase you created, whether directly or just in passing, the more likely it is to stick in their head. As time passes, they will start to associate the catch phrase with the product or person.
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