- How to create a catch phrase, eHow.com.
3. Not long after President Obama took office, he unofficially put an end to a favorite phrase of his predecessor: the “global war on terror.” True, George W. Bush used it so much that GWOT, as it became known in Washington, had largely lost its impact. But it got the job done—and Obama had yet to find a tough, pithy replacement. Until now.
In a speech today before a conference on post-9/11 intelligence-reform efforts, Director of National Intelligence Dennis Blair didn’t once utter the words “global war on terror.” But at least twice he talked about the administration’s efforts at “countering violent extremism.”
Blair’s aides had no immediate comment on how the intel czar came to use the catchphrase. Two officials of another government department involved in counterterrorism efforts, who asked for anonymity when discussing internal administration discussions, said that use of the new buzzwords “evolved” from discussions among counterterrorism officials. (The discussions apparently evolved enough that, in typical Washington fashion, insiders have already granted the phrase its own abbreviation: CVE.)
CVE has been slowly catching on among the Obama crowd. Daniel Benjamin, the State Department's top counterterrorism adviser, used it in testimony he gave to the Senate Armed Services Committee last month. As Benjamin explained it, “The primary goal of countering violent extremism is to stop those most at risk of radicalization from becoming terrorists. Its tools are noncoercive and include social programs, counter-ideology initiatives, and working with civil society to delegitimize the Al Qaeda narrative and, where possible, provide positive alternative narratives.” He added, “We are working hard to develop a variety of CVE programs.”
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