健康度
Greed
期待值
Guilt
负罪感
Vanity
虚荣心
Why Employers Buy
雇主购买产品的理由
Employers also have motivations to “buy.” Among them are the following:
雇主购买产品也有他们的动机,其中有下面这些:
Make money.
赚钱。
Save money.
省钱。
Save time.
节省时间。
Make work easier.
节省功夫。
Solve a specific problem.
解决某一特定的问题。
Be more competitive.
使公司更具有竞争力。
Build relationships/an image.
建立联系或形象。
Expand business.
拓展业务。
Attract new customers.
吸引新顾客。
Retain existing customers.
维系现有顾客。
Finding your boss-to-be’s “buying motivators” might take some digging. Research the Internet, industry publications, company newsletters, and annual reports. Call friends in the industry. Network online. Interview company employees, customers, or competitors. In short, develop a list of specific needs and interests the company has; then address those needs in your résumé or cover letter. When researching, categorize your findings according to these TOP issues:
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