想要了解将来的老板的“购买动机”也许得深入挖掘一下了。你可以搜索网络,浏览行业出版物,公司简报以及年度报告。你也可以给业内的朋友致电,在网上建立人脉,与公司的职员,顾客或竞争者见面交谈。简而言之,你得拟出一张该公司特定的需求与意愿列表,然后在你的简历或求职信中提及这些需求。当你在浏览这些资讯的时候,请根据以下这些首要指标把信息分门别类:
Trends—the company’s five-year financial trends, strategic direction, and industry trends
趋势——此家公司5年的金融趋势,策略方向和行业趋势。
Opportunities—new ideas on the drawing board and company priorities
机遇——绘图板和公司首要项目中的新理念。
Problems/Projects—competition or challenges that are keeping the organization from being as productive or profitable as possible—projects the company needs help implementing.
问题/项目——那些阻碍公司机构生产力发展或盈利的竞争与挑战,以及公司里需要帮助实行的项目。
Example:例子:
Addressing Buying Motivators Worked for Mario
来看看购买动机对Mario的作用有多大
Mario heard that DataSafe Company was growing by leaps and bounds. The company specialized in data security and disaster recovery. He’d read about the company in the Business section of the newspaper. (This is a great source of job leads.) A star salesman, Mario wanted to be part of the action with this local company that had made Fortune’s list of fastest-growing companies.
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