Mario听闻DataSafe公司正在跨越式发展中。该公司专营数据安全与数据灾难复原业务。他早已在报纸的商业版面得知这家公司的情况了。(这是很好的找到工作机会的来源。)作为一名明星销售员,Mario希望成为这家本土公司跻身财富快速发展公司列表行动中的一份子。
Mario made three calls: one to an employee in the company, one to a customer, and one to a competitor of the company. Asking a few pointed questions, he found out what the hot buttons were for DataSafe: territory expansion and product launches. Although he had extensive experience in both areas, his résumé didn’t show it. The following section shows how rewriting just a few of his accomplishments homed in on his boss-to-be’s needs.
Mario分别给他们打了三通电话:公司员工,客户和该公司的竞争者。通过提出一些特定的问题,Mario发现DataSafe公司的当前要务在于:行业版图扩张与产品发布。尽管他在这两个领域里都拥有丰富的经验,但是他的简历并不能突显他的优势。下面两张图,显示了Mario通过仅仅修改他的几个个人成就来迎合潜在雇主的真正需求。
Notice how Mario introduces his accomplishments with words that specifically address his target company’s needs. He also uses check boxes instead of more traditional bullets. They give the reader the subconscious impression that “yes, this candidate has everything I need.”
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