A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention.

　　A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this earliest form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today’s world.

　　64. What probably led to the start of advertisement?

　　A. The discovery of iron.

　　B. The development of farming techniques.

　　C. The specialization of labor.

　　D. The appearance of new jobs.

　　65. The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to __________.

　　A. explain the origin of advertising

　　B. predict the future of advertising

　　C. provide suggestions for advertising

【江苏省东台市三仓中学2015届高三12月月考英语试卷】相关文章：

★ 福建省闽清高级中学等四校2015届高三上学期期中联考英语试卷 Word版含答案

★ 广东省广州英豪学校2014-2015学年高一上学期期中英语试卷

★ 浙江省湖州市2016-2017学年高一上学期期中考试英语试卷

★ 吉林省长春市十一中2015届高三第二次阶段性测试 英语 Word版含答案

★ 天津市宝坻区四校2014-2015学年高一11月联考英语试卷（含听力）

★ 黑龙江省大庆市铁人中学2015届高三12月月考英语试卷

★ 陕西省榆林一中等四校2015届高三第一次联考英语试卷 Word版缺答案

★ 黑龙江省哈尔滨市第六中学2015届高三12月月考英语试卷

★ 河北省正定中学2014-2015学年高一上学期期中英语试卷Word版含答案

★ 贵州省遵义航天高级中学2015届高三上学期第四次模拟考试英语试卷 Word版含答案