B. cheering yourself up before reaching a decision

　　C. setting practical standards for satisfaction.

　　D. avoiding the influence of others when making decisions.

　　67. The passage is mainly developed by

　　.

　　A. showing examples

　　B. making comparison

　　C. analyzing causes

　　D. following the time order

　　D

　　We can see how the product life cycle works by looking at the introduction of

　　instant（速溶） coffee. When it was introduced, most people did not like it as well as

　　"regular" coffee, and it took several years to gain general acceptance (introduction

　　stage). At one point, though, instant coffee grew rapidly in popularity, and many

　　brands were introduced (stage of rapid growth). After a while, people became

　　attached to one brand and sales leveled off (stage of maturity). Sales went into a slight

　　decrease when freeze dried coffees were introduced (stage of decline).

　　The importance of the product life cycle to marketers is this: Different stages in

　　the product life cycle call for different strategies. The goal is to extend product life so

　　that sales and profits do not drop. One strategy is called market modification. It means

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