that marketing managers look for new users and market sections. Did you know, for
example, that the backpacks that so many students carry today were originally
designed for the soldiers?
Market modification also means searching for increased usage among present
customers or going for a different market, such as senior citizens. A marketer may
re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves
changing product quality, features, or style to attract new users or more usage from
present users. American auto manufacturers are using quality improvement as one
way to regain world markets. Note, also, how auto manufacturers once changed styles
eagerly from year to year to keep demand from falling.
68. The first paragraph tells us that a new product is
.
A. not easily accepted by the public
B. often of poorer quality compared with old ones
C. often more expensive than old ones
D. usually introduced to satisfy different tastes
69. Marketers need to know which of the four stages a product is in so as to
.
A. promote its production
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