B. cheering yourself up before reaching a decision
C. setting practical standards for satisfaction.
D. avoiding the influence of others when making decisions.
67. The passage is mainly developed by
.
A. showing examples
B. making comparison
C. analyzing causes
D. following the time order
D
We can see how the product life cycle works by looking at the introduction of
instant(速溶) coffee. When it was introduced, most people did not like it as well as
"regular" coffee, and it took several years to gain general acceptance (introduction
stage). At one point, though, instant coffee grew rapidly in popularity, and many
brands were introduced (stage of rapid growth). After a while, people became
attached to one brand and sales leveled off (stage of maturity). Sales went into a slight
decrease when freeze dried coffees were introduced (stage of decline).
The importance of the product life cycle to marketers is this: Different stages in
the product life cycle call for different strategies. The goal is to extend product life so
that sales and profits do not drop. One strategy is called market modification. It means
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