The desire to be accepted by one's friends or peers can have a great influence on what a person does. Sometimes, wearing a tattoo can be a sign that you belong to a certain group. Gangs often use special clothes and tattoos to identify their particular group. Some of these groups wear only brand­name clothes. Others wear tattoos. When a person's friends are all doing something, that person is more likely to do the same thing.

　　The media is another big influence behind the popularity of tattoos in North America. A wide variety of media images(人物，图像) show tattoos—people appearing in commercials selling expensive cars, famous sports heroes with tattoos in magazines, fashion models wearing designer clothes that show their bodies tattooed with detailed and colourful patterns. These media images link tattoos to ideas of wealth, success, and status. As a result, many people decide to get a tattoo for its fashion and status value.

　　Many people decide to wear tattoos in order to express their artistic nature, their beliefs, or their feelings—in other words, to show their individuality(个性). A musician in a rock band may get a tattoo of a guitar on the arm. Some environmentalists may tattoo pictures of endangered animals on their shoulders. A tattoo can be a public sign to show what is important in a person's life.

　　As you can see, there are many reasons why young North Americans get tattoos. A tattoo can be part of a group's uniform, a sign of fashion, or an expression of individuality. The decision to get a tattoo is most often a result of the influence of friends or media or the desire to express oneself. For Jack, it was a mixture of all three.

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