Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings (收视率) are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high- priced cars, business and personal computers, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high- income consumers and those managers who make decisions to buy thousands of “company cars” and computers. With such viewers, these programs don’t need high ratings to stay on the air.

　　1. Television sport programs on weekend afternoons_____.　

　　A. result in more sport events

　　B. get more viewers to play sports

　　C. make more people interested in television

　　D. bring more money to the television networks

　　2. Why would weekend afternoons become dead time without sport programs?

　　A. Because there would be few viewers.

　　B. Because the advertisers would be off work.

　　C. Because television programs would go slowly.

　　D. Because viewers would pay less for watching television.

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