62. Olga: How to take advantage of family tradition and build a new brand?
63. Scott: How to discover market needs and build an online business?
64. Ann: How to run a business based on creativity and inventions?
65. David: How to start a small business based on special skills?
A B
James Murray Wells founded Glasses Direct, which is now the biggest online seller of eyeglasses in the world. It sells a pair of frames every few minutes and employs 70 people in its two offices.
This English entrepreneur was still in college when he saw a great business opportunity. He saw that there was no UK online shop selling eyeglasses. He used his college loan money to start just such a business and it was successful enough to earn over $1 million during its first year in operation. Richie Stachowski, 11, of Moraga, Calif., went diving with his dad during a vacation in Hawaii. Richie was disappointed he could not talk underwater about the many colorful and amazing things he saw.
When Richie got home, he started work on the equipment that would allow him to talk underwater. His invention — the Water Talkies — is basically a phone that allows sound wave to travel about 15 feet underwater. Water Talkies are now offered at toy stores around the country.
C D
Fraser Doherty is an example of a young man with a more old-fashioned approach to
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