On June 4, 1937, Goldman's first carts were ready for use in his market. He was terribly excited on the morning of that day as customers began arriving. He couldn't wait to see them using his invention.

　　But Goldman was disappointed. Most shoppers gave the carts a long look, but hardly anybody would give them a try.

　　After a while, Goldman decided to ask customers why they weren't using his carts. “Don't you think this arm is strong enough to carry a shopping basket？” one shopper replied.

　　But Goldman wasn't beaten yet. He knew his carts would be a great success if only he could persuade people to give them a try. To this end, Goldman hired a group of people to push carts around his market and pretend they were shopping! Seeing this, the real customers gradually began copying the phony (假的) customers.

　　As Goldman had hoped, the carts were soon attracting larger and larger numbers of customers to his market. But not only did more people come — those who came bought more. With larger easier­to­handle baskets, customers unconsciously bought a greater number of items than before.

　　Today's shopping carts are five times larger than Goldman's original model. Perhaps that's one reason why Americans today spend more than five times as much money on food each year as they did before 1937 — the coming of the shopping cart.

　　语篇解读：本文是一篇记叙文，主要介绍了Goldman发明购物车的原因、经过和结果。

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