brands        brand        branded        branding

2. My brother is a ______. Whatever he decides to wear, his friends copy him.

freebie        client        trendsetter        cross seller

3. The airport has an impressive business lounge, with free drinks and ______ wi-fi.

retail        budget        complimentary        promotional

4. My new business is doing well – I already have over a hundred ________ on my database.

clients        client        cliants        clienters

5. I knew the salesman was ________. He gave me a free computer game but he'll want me to buy the one with better graphics later.

cross selling        future selling        free selling        up-selling

答案 1. 阅读课文并回答问题。

1. What did the makers of a popcorn brand want to achieve by giving free samples to people at The London Fashion Show?

They gave out free packets at London's Fashion Week to create a buzz about their product by fashionable people.

2. How do businesses think consumers will spread the word about new products?

The hope is that the fashionable city dwellers will try and like the new item and tell people about it on social media.

3. True or false: Future selling is a technique that gives away free products in the hope that people will buy more advanced versions later on. 

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