如今到中国任何一座城市,你都会发现差不多每个人都随身携带智能手机或平板电脑——或两者都带着。中国电商销售额从2003年几乎为零的水平飙升至去年的将近6000亿美元,如今已经超过了美国的电商销售额。上月早些时候,阿里巴巴旗下的在线购物平台在一年一度的双十一购物节中创造了178亿美元的庞大销售额,同比增长32%。
Put another way, Chinese mainland’s consumers – like those in many other Asian nations – have gone from (nearly) no-tech to high-tech within just a few years, largely bypassing clunky fixed-line telephony to leap into a world where and online shopping smartphone ownership have become the norm.
换句话说,短短几年间,中国内地消费者——和其他很多亚洲国家的消费者一样——从(近乎)无科技跨越到了高科技,基本上跳过了笨重的固定电话时代,一跃进入了在线购物和拥有智能手机成为常态的世界。
This transformation is explained by a powerful combination of factors.
这种转变可以通过几种因素的共同作用来解释。
First, Chinese mainland’s retail and telecommunications networks – again, like those in other developing economies – were for decades underdeveloped and inconvenient. So China’s consumers eagerly embraced the speed and choice that the internet and mobile phones brought to buying clothes, hotel stays or movie tickets, and swapping shopping tips with their friends.
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