Our keeness to participate in crazes has been analysed by experts. One of them, Dr Ben Michaelis, a clinical psychologist, explains that we want to experience the benefit that another person, or group of people, have experienced from something and this "hooks into an ancient evolutionary fear of being left behind or abandoned by our tribes"; we have to join in or lose out.

Although becoming addicted to a computer game might not seem like a 'benefit', it can at least give you credibility or popularity among your friends. It allows you to learn new skills and gives you something to talk about at parties!

But fashions come and go and most fads are just a flash in the pan so if one of them is not your cup of tea, don't worry: there'll be a new craze arriving very soon. Look at the addiction to the unsophisticated loom bands – those little rubber bands you could make jewellery and other things out of. For a brief period they were the must-have item for any schoolchild, now they're the bargain bucket item in a discount shop or worse still, trash filling up our landfill sites! What crazes have you been addicted to?

词汇表 addictive nature （易）上瘾的天性

obsession 使人痴迷的人或事

fad 一时的流行，短暂的狂热

enthusiasm 热情，巨大兴趣

talking point 话题

hooked 上瘾的，入迷的

best-selling 畅销的

flavour of the month （某时期内）最受欢迎的人或物

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