The New Yorker’s Ken Auletta condensed the highlights of Rubenstein’s client list in a 2007 profile: “George Steinbrenner, Rupert Murdoch, Donald Trump, and Leona Helmsley; the Museum of Modern Art, the Guggenheim, the Metropolitan Opera, the New York Philharmonic, and the Whitney Museum; BMW North America, Mount Sinai Hospital, Time Inc., Bloomberg L.P., and the notorious Lizzie Grubman. He has advised the last six mayors and the last four governors.” It’s a remarkable lineup, a who’s who of rich, powerful, nefarious, or just intermittently infamous New Yorkers. Martin Dunn, the former editor-in-chief of the New York Daily News, told Auletta that Rubenstein is “much more of a power broker than a public-relations man.”
The Kushners have always had a fleet of PR people working behind the scenes to fluff their image. Rubenstein and his son and protege Steven, who now runs the family business, worked for the Kushners until around late 2011. The Kushners then took their PR business to Matthew Hiltzik, a former aide to Hillary Clinton during her first Senate campaign who went on to work for Bob and Harvey Weinstein at Miramax Films, as well as Glenn Beck, Justin Bieber and Alec Baldwin. It was during his time as a Hiltzik client that Jared Kushner met Josh Raffel, one of the firm’s employees and the man Kushner recently tapped to lead communications for his government-wide innovation project. The White House declined to comment for this story.
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