Out on a limb?_其他_趣味英语-查字典英语网

Out on a limb?

2. Have a point-of-view – Too many senior executives are risk averse when it comes to talking with the press so they tend to either be milquetoast in their responses or sit on the fence. That’s fine if you’re a senior exec at Apple – you’ll get inches anyways. But for you as a startup you need to have a point-of-view on topics. You need to be wiling to take risks and be out-on-a-limb with your views. I’m not talking about being aggressive against companies, disparaging people or saying inappropriate things to get covered. I see too many people who do that. But be willing to have an informed view about – GroupOn, Google doing social networking, whether apps is a better metaphor than browsers, whether Quora is really a transformational product – whatever! In doesn’t have to be these cliched topics – you just have to have & express opinions.

- How to Use PR Firms at Startups, AONetwork.com, February 1, 2011.

About the author:

Zhang Xin is Trainer at chinadaily.com.cn. He has been with China Daily since 1988, when he graduated from Beijing Foreign Studies University. Write him at: zhangxin@chinadaily.com.cn, or raise a question for potential use in a future column.