Wasik claimed that he created flash mobs as a social experiment designed to poke fun at hipsters, and highlight the cultural atmosphere of conformity and of wanting to be an insider or part of “the next big thing”.10
The inexplicable nature and lack of apparent agenda seems to widen the appeal of flash mobs,11 the silly and harmless activities. Many Web logs, chat rooms and Web groups are devoted to the craze.12 Flash mobs started as pointless stunts,13 but the concept has already developed for the benefit of political and social agendas. Flash mobbing utilizes the efficiency of communicating information on Websites and by email, and protesters can similarly use the “on and off” concept to swarm political events.14
Flash mob gatherings can sometimes shock people. Such an activity might seem amusing and surreal15, but it also might frighten people who are not aware of what is taking place. Undoubtedly, flash mobs can serve as good political tools in any direction. They also have enormous economic potential, such as using flash mobs to advertise a product.
The flash mob is now becoming more and more popular. People use it to do many things. For example, in 2009, Michael Jackson’s fans took part in a flash mob to remember him. Hundreds of his fans gathered outside the railway station in Liverpool. They were singing and dancing Michael’s famous song “Beat It” together. And in another example, some people took part in a flash mob to tell more people not to use negative words. Flash mobs give people from all walks of life an opportunity to come together to create a memory.
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