The annual growth rate of Tudou's net revenue dropped from 77 percent in the first quarter to 47 percent last quarter, according to its financial report.

Tudou's growth slowdown may be partly due to advertisers' weakening appetite for it, giving rise to worries over whether the two companies can distinguish themselves well after the merger, said Qiu Lin, an Internet stock analyst at Guosen Securities. "The biggest benefit is just that Youku has eliminated a major rival."

Youku Tudou, however, said only 14 percent of the two websites' users are overlapped on a daily basis, hinting that the two websites can grow as distinct players.

About the broadcaster:

Nelly Min is an editor at China Daily with more than 10 years of experience as a newspaper editor and photographer. She has worked at major newspapers in the U.S., including the Los Angeles Times and the Detroit Free Press. She is also fluent in Korean.

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