Anyways, by extension and as a metaphor, people say “wake up and smell the coffee” to tell others to wake up to certain facts that they’re unaware of or are reluctant to face.
In short, “smell the coffee” means: face the facts.
No more ado, here are media examples to hammer the point home:
1. After the Tory defeat in the 2005 general election, Michael Ashcroft published an analysis called ‘Smell the coffee: a wake up call for the Conservative party’. In the introduction he argued that “the Conservative party’s problem is its brand…the brand problem means that the most robust, coherent, principled and attractive Conservative policies will have no impact on the voters”.
Labour needs to ‘smell the coffee’ now and not wait for three election defeats. New polling shows the Labour party’s brand is in toxic territory. Ashcroft realised that policy is nothing without presentation and presentation is nothing without policy. Labour now has a problem with both.
- It’s time to wake up and smell the coffee, argues Richard Darlington, Labour-Uncut.co.uk, August 5, 2010.
2. Joseph Muscat would not say yesterday if his government’s plan to deport a group of Somalis back to Libya was simply an act of provocation, saying only that “he wanted Europe to wake up and smell the coffee”.
Speaking live on the international news network Al Jazeera, Dr Muscat said his government was merely exploring “all options” as he made the case that Malta felt abandoned by the international community and especially the EU on the immigration issue.
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