The FTC, in a letter May 3 to the committee, said the agency met with Agriculture Department officials and representatives for the two campaigns, which decided “to discontinue all advertising and other marketing activities involving weight loss claims until further research provides stronger, more conclusive evidence.”
Susan Ruland, a spokeswoman for the “Milk your Diet” campaign, said there was nothing misleading about the ads.
“We absolutely stand behind our weight loss campaign and the science supporting our messages,” said Ruland, who represents the National Fluid Milk Processor Promotion Board. “There’s a strong body of scientific evidence that demonstrates a connection between dairy and weight loss.”
Still, she said, the board plans to phase out the milk ads and focus the campaign instead on how dairy can help promote a healthy diet.
- Lose the ads, not the weight, says doctors’ group, AP, May 11, 2007.
2. A council has defended fining a woman £75 for allegedly dropping a cigarette butt - as more authorities in Wales prepare to follow suit.
Neath Port Talbot Council wrote to Jeannine Wycherley, claiming she threw the litter from her car.
It said keeping the streets clean cost ratepayers £2.5m a year and litter was a major concern for people.
Swansea will also introduce spot fines next month. Carmarthenshire issued its first cigarette butt penalty in 2004.
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