Using online search, I am able to find it in the Dickens’s very Little Dorrit:
Nothing was there, or anywhere, known of such a person as Miss Wade, in connection with the street they sought. It was one of the parasite streets; long, regular, narrow, dull and gloomy; like a brick and mortar funeral.
Alright, here are modern-day examples of brick and mortar:
1. Contrary to popular belief, we interactive folks don’t sit around waiting for every retail outlet to crumble into brick-and-mortar dust. Not those of us who think about customers more than we think about apps and code, anyway. Heresy for a digital guy, you say? To which I say: Have you ever wanted something right now?
Few things strengthen an online campaign like a strong brick-and-mortar experience. Whether we like it or not, the brand transcends all mediums, and most customers glean information from every source available, including good old-fashioned shopping. To position our companies or clients to be the most successful, we must create satisfying customer experiences regardless of where they have them.
Think about it in the opposite way from how the issue is usually posed: Imagine how powerful Amazon.com would be if it had as many retail locations as Starbucks.
- Brick-and-mortar a digital necessity, Adotas.com, March 30, 2009.
2. There was a great article in the Wall Street Journal today about US Retail Sales are flat in July. I have written many articles on the subject and my belief is that retail sales from traditional brick and mortar focused companies will continue to decline.
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