In the past a lot of people werereluctantto shop online. Many were worried about the security ofentering their card detailson the internet and thereliabilityof the internet but as shopping online has become morewidespread, these worries have begun to disappear. 45% ofinternet usersstill do have security worries but it hasn’t slowed down theever-increasingnumbers of online shoppers.
Onevictimof the online shoppingboomis the UK high street. Christmastradingcan represent up to 60% ofturnoverfor some stores. Many companies are concerned that not enough shoppers are coming through their doors inthe run-upto Christmas. As a result there are lots ofspecial offersin the shops.
Most shops traditionally have sales after Christmas but this year the bargains have come early in an attemptto lureconsumers to spend. Bad news for the high street has become good news for the bank balances of UK shoppers this Christmas!
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