No matter for Nokia. They pressed on. They were the first to offer a commercial handset for text messages; the first to offer, albeit crude, web access; the first to allow users to download ringtones (Crazy Frog); first to make a phone a calendar and a calculator; and the first to fit a game (Snake – remember that?), thus turning the mobile phone from a device to raise productivity into one that lowers it.
当时还没诺基亚什么事儿。这20位员工继续砥砺前行,他们首创了能发短信的商业手机、简单粗暴的网站、铃声(疯狂青蛙)下载功能、手机日历、手机计算器、手机游戏(还记得贪吃蛇吗?)。由此,手机从一个激发生产力的工具变成了解放人类的电子科技。
Like Lego, Ikea and Volvo, Nokia was infused with a proud and distinct Nordic business culture – open, cooperative, creative and technically driven. But that culture did not survive the growth of Nokia into a vast multinational company; one that even had a phone factory in China that made not a single phone, forgotten by HQ back in Finland, built just to keep the local provincial Chinese authorities happy.
诺基亚和乐高、宜家、沃尔沃一样,具有自豪别致的日耳曼企业文化,它开放、合作、创新,同时以科技为驱动力发展。但是这样的文化并没有使诺基亚变成跨国企业。中国的诺基亚生产工厂不止制造手机,它的存在是为了取悦当地官僚,也早已被芬兰总部遗忘。
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