Angus Grierson, the managing director of the advisory firm LGB Corporate Finance, said the lightning speed the deal was done – it was brokered in five weeks – reflected the urgency with which Coca-Cola wanted to reduce its reliance on sugary drinks.
LGB财务顾问公司的管理总监Angus Grierson称这项交易几乎是光速完成的,只用了短短5周的时间,反应出可口可乐公司是对想要减轻对于含糖饮料的依赖是多么急切。
“The deal is an attempt to adapt quickly to changing tastes, notably the continuing rise in popularity of coffee, particularly among millennial consumers,” Grierson said. “Customers are choosing lower-sugar varieties of soft drinks more than they ever have, with sales of sugary drinks declining rapidly, down 11% in 2018, thanks in part to the introduction of the UK's first-ever sugar tax.”
“这项收购也能够快速适应人们善变的口味,特别是最近咖啡的销量的不断上升,尤其是出生在千禧年之后的消费者的群体中。”Grierson说道。“相较之前,顾客更倾向选择低糖的饮料,2018年糖类饮料的销售量下降很快,高达11%,一部分也要因为英国第一次开始征收糖税。
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