"The sports industry has entered an era of rapid growth as the per capita GDP of China now exceeds 8,500 dollars and people demand more sports consumption," said Jiang Xiaojuan, a researcher with the Chinese Academy of Social Sciences.

Social capital is also pouring into the sports sector. In July, the Internet fitness company Keep Inc. raised 127 million dollars in its D-round financing.

The Chinese government is also aiming high for the sports sector to boost its economy. A recent guideline released by the Communist Party of China Central Committee and the State Council called for creating new business models of sports consumption with great demand potential.

As the fitness industry flourishes, Yi Jiandong hopes there will be an improvement in its professionalism and sports-science level.

Shortage of talent is also a big headache, according to Tang Lin. The sports teachers, coaches and sports researchers whom China's sports institutions are nurturing do not meet the requirements of decent fitness coaches.

Tang suggests Chinese universities set up majors on fitness coaching that cover subjects including sports and fitness psychology.

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