The Advertising Standards Authority said while the granola is not itself an HFSS food, the commercial centred on the Coco Pops monkey, pictured, associated with the higher sugar original cereal. As a result, the watchdog said the ad 'had the effect of promoting an HFSS product '
副词,广告标准局表示,虽然可可米不是高脂高糖高盐食品,但是出现的广告形象可可米猴,相关的产品确是三高食品。综上所述,监管机构认为在小朋友节目插入这样广告会促进三高产品的销售。
The complaints were brought by the Obesity Health Alliance, whose members include the Royal College of GPs and the British Heart Foundation.
这些投诉都来自于肥胖健康联盟,其中的成员包括皇家医师学院,和英国心脏基金会。
Spokesman Caroline Cerny said: 'The ruling on Coco Pops Granola provides an important precedent for junk food marketing.
发言人Caroline Cerny称“可可米会为垃圾食品的营销提供了先例。“
‘These adverts are designed specifically to appeal to children with fun cartoon characters and catchy jingles ... This is just another example of the ever-evolving tricks brands use to get their products in front of children.’
“这些广告就是专门为吸引儿童而量身定制有趣的动画和朗朗上口的儿歌。这些不过就是这些牌子换了诡计,吸引小孩购买他们的产品。“
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