Last week, that is exactly what Victoria's Secret tried to do. In an interview with Vogue about the brand's annual fashion show, CMO Ed Razek said, “We're nobody's third love, we're their first love.” It was a not-so-subtle attack on ThirdLove, a five-year-old startup founded by former Google executive Heidi Zak.
上周,维多利亚的秘密首席营销官Ed Razek在接受杂志《Vogue》采访时谈到了今年的维密秀,他说:“我们可不是别人的备胎,维密是正房。”这番话无形中攻击了谷歌前执行官Heidi Zak五年前创立的品牌ThirdLove。
On Sunday, Zak responded to Razek's zinger in a full-page ad in the New York Times, saying, “You market to men and sell a male fantasy to women . . . Your show may be a “fantasy” but we live in reality. Our reality is that women wear bras in real life as they go to work, breastfeed their children, play sports, care for ailing parents, and serve their country. Haven't we moved beyond outdated ideas of femininity and gender roles?”
周天,Zak在《纽约时报》中用整个版面回应了Razek:“维密的市场对准男性客户,将男性的幻想贩卖给女性,确实很梦幻,但我们就活在现实中。我们理解的现实,是女性穿着内衣工作、哺乳、运动、照顾父母、为国家服务。难道我们就不能撇去(维密品牌这种)过时的有关女性和性别角色的观点吗?”
It wasn't just ThirdLove that Razek offended. Among Razek's many inflammatory comments in the Vogue piece, he said:
【维密摊上大事!一句话得罪了整个胖模界!】相关文章:
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