Vehicles have been dropped from the ceiling, played leap frog over each other, and been driven on to stages by some of the world's most famous actors, actresses, racers and others, just so automakers could get the top spot in next day's newspapers or that evening's newscast.
More than 5,000 reporters attend the show annually, but they're getting less and less out of it, as automakers are reallocating their financial resources to other marketing events, especially smaller, more concentrated events, away from competitors.
The Detroit show has been hit hard by the success of several events. The Los Angeles Auto Show moved to a new date in November, and expanded its scope. This drew more attention to that show, causing automakers to re-examine and reallocate money for the size of their display and related activities in Detroit - and to see if it made sense to break news in Detroit or Los Angeles.
The rise of the Consumer Electronics Show (CES) in Las Vegas that precedes the NAIAS by a week in January is also a blow to the Detroit event. For many years, CES was simply where technology companies went to show off their latest widgets. However, as the technology and automotive worlds became more and more entwined, more automakers began breaking news there rather than waiting until the Detroit show.
A problem that the Detroit auto show has been fighting since its inception 30 years ago is: Detroit is not the most hospitable place in early to mid-January. Attendees often trek through massive snowfalls, howling winds and sub-zero temperatures to attend the show.
【国际英语资讯:News Analysis: Lackluster Detroit auto show scrambles to attract attendance】相关文章:
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