A German executive said that Detroit was tough because it was often dominated by the domestic manufacturers and it's not a nice place to travel to in January because of the weather.
Show organizers are excited about the move to June next year. The improved weather will give automakers the opportunity to not only have displays inside the exhibit hall, but also engage with attendees, both media and the local population, in new ways and in an outdoor setting.
"I'm happy with the move to June," said Bill Ford Jr., executive chairman of Ford Motor Co., during this year's show. "I've long said that Detroit should showcase itself in better weather. It will be a completely different event next year."
The new show time, however, isn't without its problems. It extends the auto show season which traditionally ended in April with events in New York and, alternately in Beijing and Shanghai each spring. However, Mercedes-Benz chief Dieter Zetsche already hinted that the German automaker is likely to return in 2020 after sitting out this year.
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